A Critical Element to Corporate Video Production That is Largely Overlooked
Business owners are interested of knowing the critical elements that a corporate video production should contain. They even seek professional help for consultation and pay hundreds of dollars to each one that they consult. All they focus on is the clarity and quality of the video contains when it comes to what is seen on screen. They hire professional cameramen to shoot the scenes, provide thousands of dollars for video editors, and have their video copywrite to prove that it is their video production. But the main critical element that they overlook at is the audio of the video.
You need not have 20/20 vision to watch a video. You do not need to be an expert to critique one. There is no rule that you need to have a degree in multimedia arts to identify what is wrong with what you are watching. All you need to have are eyes and ears. And you can say whatever you want, or believe whatever you find interesting. The bad thing about corporate video production is that they largely focus the contents of the screen.
You can observe that commercials are popular if they have an upbeat song to catch the interest of the viewers. Propagandas made by running politicians all have an incredible tagline. Hit chart songs all have something that you cannot take out of your mind. All of those things revolve on audio. And corporate video production should ALWAYS have the best audio quality available to you. It is the most important thing to get right.
There are a larger percentage of people who are audio learners. They learn more from hearing things rather than seeing them. They are the ones who prefer to listen instead of taking down notes. And it still applies very well in producing corporate video production. Visual objects are easily forgotten by audiences in a span of a few hours. But audios last for days and even months even if the person is not in focus of listening. Just think about how effective is your video production if you have a high quality sounding video. You have a great opportunity to get more potential customers and higher publicity rates that will boost up the positive feedback to your company.
Always keep in mind that the goal of your corporate video production is to attract potential customers. No audience is willing to listen to a video with poor audio quality. They would rather get their phones and play their favorite songs on loudspeaker. The better is your audio quality; the more interesting and attractive is your video production. And that guarantees your income in no time. Always consider what stays most in your audience’s mind. And it is no doubt that quality sounding audio is the most critical element in corporate video production.
