Corporate Video Production Sydney

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Welcome to our production blog. See below for our best video production advice. Please rate and comment... and enjoy!

Types of Videos for Businesses

The most successful businesses today understand that in order to maximise your exposure to your target audience it is necessary to keep up with the latest trends in technology and marketing. Any expert in either of these fields will tell you that a positive customer response is largely based on using a number of different media to grab attention from different angles. Companies that do corporate videos (like this video production Sydney company) areabsolute necessity in this day and age for businesses on a number of different levels, primarily that it is one of the most illustrative and comprehensive methods to send a message to your customers.

We see videos almost every day in a number of different places: on television, in movies, on the Internet and occasionally even in public spaces like New York Times Square. Videos give our minds a chance to relax from challenge of having to read or listen intently so that we can fall back on our visual and auditory subconscious triggers. The leaders in corporate video production understand the nuances of psychology associated with business marketing through the use of video, and are able to optimise the performance of advertisements according to this model.

Let us examine the example of an advertisement for cheap beer during a professional sports game on television. The video producers understand that the viewers will likely see this advertisement in the comfort of their own home or also very likely in a pub. In this way, they might emphasise the visual texture of the brew and focus the dialogue on association with good times to have in order to appeal to the viewers’ most primal triggers to drink. Clearly, the experts in corporate video production understand that the setting of the video content needs to coordinate with the atmosphere in which it is intended to be viewed in order to maximise its effectiveness in selling a product or service.

There is no doubt that a company marketing representative should carefully choose which corporate video production enterprise he or she should do business with based on the type of audience that they have experience catering to. Selecting the wrong one could mean that the performance of the video could be negatively impacted due to the fact that it was not produced with specific attention to the characteristics of its intended viewership. It is highly advised that you should research all your options before deciding which professionals in corporate video production are appropriate for the type of video you would like to make.

5 Corporate Video Production Tips

Corporate video production services have been enjoying growing demand over the last few years. Corporate videos can be used for internal communication purposes such as staff training; or for external communication purposes such as marketing. It is important to ensure that the video captures the intended message and communicates the same within the set schedule and budget. The process of corporate video production is quite demanding and requires a lot of work to get done. Careful planning is vital to ensure that nothing gets left out in the video and also ensure that any set deadlines are met. The following tips are handy in ensuring a smooth corporate video production process.


Production Planning

Creating a detailed plan of the entire video production process is essential guaranteeing a successful project. As they say, lack of planning is planning to fail. Carefully breakdown the entire corporate video production process noting down different milestone points in the project. By breaking down the entire process into specific activities, you can be able to easily estimate the duration of each project and thus the total duration of the project. Breaking down the process also enables you to establish every activity’s requirements such as labor and budgetary requirements. At the end of your planning, you should have a workable timeline and a complete budget estimate. You can find production companies from all over the world using directories likeDirectory World.


Production Brief and storyboard

Create a detailed brief that captures the entire vision and message of the corporate video. From this brief, you can create a storyboard, which is a shot by shot visual description of the entire video. These are useful tools in making sure that the corporate video production process captures everything that is intended.


Video script 

A script is a detailed description of what should be happening on the screen. This provides you with a standard by which you should monitor and control what is happening on screen. The script also details the verbal interaction on the screen; avoid verbal mix ups on the set during the corporate video production process by having a predetermined script from which your actors will be reading from. It is recommended that you consult a professional script writer where you feel you are out of your depth.

Video Production set

Indoor filming is best

Consider shooting the corporate video production indoors. Shooting indoors is advantageous in that you will be able to control lighting conditions. You can easily avoid any uncontrolled shadow formations that are common when shooting outdoors in natural light. Shooting indoors creates a conveniently controllable environment by avoiding the weather. You also have the security of leaving the equipment set up as access is limited. This will save time used in setting up every other time depending on how long the corporate video production filming takes.

Video Production Lighting

Sufficient lighting is important to ensure a clear high quality video is created. Overhead lighting is recommended as it is less obstructive. When filming indoors you will have to use artificial lighting to compensate for the loss of natural lighting.

A Critical Element to Corporate Video Production That is Largely Overlooked

Business owners are interested of knowing the critical elements that a corporate video production should contain. They even seek professional help for consultation and pay hundreds of dollars to each one that they consult. All they focus on is the clarity and quality of the video contains when it comes to what is seen on screen. They hire professional cameramen to shoot the scenes, provide thousands of dollars for video editors, and have their video copywrite to prove that it is their video production. But the main critical element that they overlook at is the audio of the video.

 

You need not have 20/20 vision to watch a video. You do not need to be an expert to critique one. There is no rule that you need to have a degree in multimedia arts to identify what is wrong with what you are watching. All you need to have are eyes and ears. And you can say whatever you want, or believe whatever you find interesting. The bad thing about corporate video production is that they largely focus the contents of the screen. 

You can observe that commercials are popular if they have an upbeat song to catch the interest of the viewers. Propagandas made by running politicians all have an incredible tagline. Hit chart songs all have something that you cannot take out of your mind. All of those things revolve on audio. And corporate video production should ALWAYS have the best audio quality available to you. It is the most important thing to get right.

There are a larger percentage of people who are audio learners. They learn more from hearing things rather than seeing them. They are the ones who prefer to listen instead of taking down notes. And it still applies very well in producing corporate video production. Visual objects are easily forgotten by audiences in a span of a few hours. But audios last for days and even months even if the person is not in focus of listening. Just think about how effective is your video production if you have a high quality sounding video. You have a great opportunity to get more potential customers and higher publicity rates that will boost up the positive feedback to your company.

Always keep in mind that the goal of your corporate video production is to attract potential customers. No audience is willing to listen to a video with poor audio quality. They would rather get their phones and play their favorite songs on loudspeaker. The better is your audio quality; the more interesting and attractive is your video production. And that guarantees your income in no time. Always consider what stays most in your audience’s mind. And it is no doubt that quality sounding audio is the most critical element in corporate video production.