Corporate Video Production Sydney

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Production Blog

Welcome to our production blog. See below for our best video production advice. Please rate and comment... and enjoy!

Types of Videos for Businesses

The most successful businesses today understand that in order to maximise your exposure to your target audience it is necessary to keep up with the latest trends in technology and marketing. Any expert in either of these fields will tell you that a positive customer response is largely based on using a number of different media to grab attention from different angles. A production company is absolute necessity in this day and age for businesses on a number of different levels, primarily that it is one of the most illustrative and comprehensive methods to send a message to your customers.

We see videos almost every day in a number of different places: on television, in movies, on the Internet and occasionally even in public spaces like New York Times Square. Videos give our minds a chance to relax from challenge of having to read or listen intently so that we can fall back on our visual and auditory subconscious triggers. The leaders in corporate video production understand the nuances of psychology associated with business marketing through the use of video, and are able to optimise the performance of advertisements according to this model.

Let us examine the example of an advertisement for cheap beer during a professional sports game on television. The video producers understand that the viewers will likely see this advertisement in the comfort of their own home or also very likely in a pub. In this way, they might emphasise the visual texture of the brew and focus the dialogue on association with good times to have in order to appeal to the viewers’ most primal triggers to drink. Clearly, the experts in corporate video production understand that the setting of the video content needs to coordinate with the atmosphere in which it is intended to be viewed in order to maximise its effectiveness in selling a product or service.

There is no doubt that a company marketing representative should carefully choose which corporate video production enterprise he or she should do business with based on the type of audience that they have experience catering to. Selecting the wrong one could mean that the performance of the video could be negatively impacted due to the fact that it was not produced with specific attention to the characteristics of its intended viewership. It is highly advised that you should research all your options before deciding which professionals in corporate video production are appropriate for the type of video you would like to make.

5 Corporate Video Production Tips

Corporate video production services have been enjoying growing demand over the last few years. Corporate videos can be used for internal communication purposes such as staff training; or for external communication purposes such as marketing. It is important to ensure that the video captures the intended message and communicates the same within the set schedule and budget. The process of corporate video production is quite demanding and requires a lot of work to get done. Careful planning is vital to ensure that nothing gets left out in the video and also ensure that any set deadlines are met. The following tips are handy in ensuring a smooth corporate video production process.

Production Planning

Creating a detailed plan of the entire video production process is essential guaranteeing a successful project. As they say, lack of planning is planning to fail. Carefully breakdown the entire corporate video production process noting down different milestone points in the project. By breaking down the entire process into specific activities, you can be able to easily estimate the duration of each project and thus the total duration of the project. Breaking down the process also enables you to establish every activity’s requirements such as labor and budgetary requirements. At the end of your planning, you should have a workable timeline and a complete budget estimate. You can find production companies from all over the world using directories likeDirectory World.

Production Brief and storyboard

Create a detailed brief that captures the entire vision and message of the corporate video. From this brief, you can create a storyboard, which is a shot by shot visual description of the entire video. These are useful tools in making sure that the corporate video production process captures everything that is intended.

Video script 

A script is a detailed description of what should be happening on the screen. This provides you with a standard by which you should monitor and control what is happening on screen. The script also details the verbal interaction on the screen; avoid verbal mix ups on the set during the corporate video production process by having a predetermined script from which your actors will be reading from. It is recommended that you consult a professional script writer where you feel you are out of your depth.

Video Production set

Indoor filming is best

Consider shooting the corporate video production indoors. Shooting indoors is advantageous in that you will be able to control lighting conditions. You can easily avoid any uncontrolled shadow formations that are common when shooting outdoors in natural light. Shooting indoors creates a conveniently controllable environment by avoiding the weather. You also have the security of leaving the equipment set up as access is limited. This will save time used in setting up every other time depending on how long the corporate video production filming takes.

Video Production Lighting

Sufficient lighting is important to ensure a clear high quality video is created. Overhead lighting is recommended as it is less obstructive. When filming indoors you will have to use artificial lighting to compensate for the loss of natural lighting.